Roy Morgan Research has released data on cinema attendance for the fourth quarter of 2021, which shows that attendance was less than half its pre-COVID level:
2.2 million Australians 14+ (10.4%) went to the cinema in an average four weeks in the October-December quarter of 2021 as Australia opened up and lockdowns ended in NSW, Victoria and the ACT. This was up from the 1.9 million (9.1%) that attended the cinema in the final quarter of 2020 during the midst of the pandemic, but fewer than half the 4.9 million (23.3%) who attended in the final quarter of 2019.
Cinema attendance in the final quarter of 2021 was directly correlated to age with younger Australians in Generation Z (13.6%) the most likely to attend ahead of Millennials (12.5%) and Generation X (10.1%). In contrast, only 6.2% of Baby Boomers and just 4.3% of Pre-Boomers attended the cinema…
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Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness.
Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.
