Albanese targets the wrong ‘shrinkflation’

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The Albanese government has indicated that it will review the Unit Pricing Code of Conduct, and potentially expand its coverage to include more retailers.

It is common for manufacturers of packaged food and groceries to downsize their products while keeping the prices unchanged or even increasing them.

The government has been targeting supermarket pricing ahead of the federal election, and Prime Minister Anthony Albanese says that addressing the problem of ‘shrinkflation’ is part of its strategy to “get a better deal” for consumers.

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About the author
Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness. Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.