Elon Musk’s association with the Trump Administration has contributed to the tanking of Tesla sales across the globe.
According to CarScoops, Tesla sales in Norway fell 44.4% in January through February, while in Germany, Tesla sales fell 76.3% in February compared to the same month in 2024.
The picture becomes even bleaker when you realise that in both the Norwegian and German markets, overall EV adoption has steadily increased.
Electrek reports that global sales of Tesla were down year-over-year for the first time in a decade in 2024, and the situation looks worse in 2025.
The following table from Electrek shows the collapse in global Tesla sales across various European countries:
Back home in Australia, Tesla’s deliveries dropped 65.5% in the first two months of 2025.
The latest data from the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council shows that a total of 5,684 full battery electric vehicles (BEVs) were sold in Australia in February, compared to 10,111 in the same month last year, when Tesla dominated and accounted for 5,665 units.
Tesla sold just 1,592 units in February—accounting for nearly all the fall in BEV sales by number.
Tesla’s market share has plummeted from well over half the market to just 28% for the month of February, and its share of the BEV market for the year to date has fallen to below 25%.
BEVs made up just 5.9% of Australia’s new car sales in February, down from 9.6% a year ago.
The sales collapse is being reflected in Tesla’s share price, which crashed 15% overnight, making it Tesla’s worst day since September 2020.
Tesla’s share price is now down 51% from December’s record high.
Tesla faces multiple headwinds.
Tesla’s models are ageing and are increasingly competing with cheaper Chinese BEVs.
Elon Musk’s growing unpopularity with progressive voters on the left has also dampened buyer appetite.
The upshot is that Tesla is losing market share within a stagnating market for BEVs.
